The streaming giant is launching a new business unit that will help it better manage its own after-sale services, its streaming after-market service division said Tuesday.
Netflix’s streaming after sales service, which will help Netflix stream its films and TV shows to people who haven’t purchased the originals, will be in a separate division, the company said.
Netflix will use this new business, called the Netflix After Sales Services Group, to focus on its own sales business, and its new after-demand service will be based on Netflix’s existing sales businesses, the streaming giant said.
The streaming after market will be focused on original films and shows, the new company said, without elaborating.
Netflix is launching the service, the first major step in a decade-long plan to grow its after-releases business.
Netflix launched its streaming following-sale business in 2016, and the company has been ramping up its sales after-resale services.
The service has helped Netflix become the number one streaming video provider in the U.S. for movies and TV.
Netflix has spent the last year hiring additional sales reps to better manage the after-release business, which has grown rapidly in recent years.
It has about $7 billion in after-sells revenues, and it expects that number to reach $20 billion by the end of 2019, according to the company.
The company said the new unit will help the company more efficiently manage its after sales services, and will include an engineering staff that will “provide technical expertise to help improve the performance and efficiency of our after sales technology,” the streaming after sale service said.
It will also work to better integrate with third-party after-products, the after sales division said.