Netflix and its parent company Amazon are set to launch their own after-market streaming service, Amazon Prime Video.
This would be a major change for Netflix, which has been reluctant to offer a traditional subscription service, which means its subscribers can only watch the service through the app, but it will still offer its own premium content.
Amazon Prime Video would be aimed at users who can’t afford traditional subscription services, as well as those who simply don’t want to pay for the content.
The launch will happen in the US, Canada, Australia, New Zealand, South Africa, France, Germany, Britain, Japan, the Netherlands, Sweden, Canada and the UK, according to a press release.
The service is expected to be available at no extra cost to customers.
The company has been trying to launch after-sale services in the UK for some time.
Netflix’s UK streaming service already has an Amazon Prime video streaming option, which can be accessed via the app.
A spokesperson for Netflix said: “We’re very excited to launch Amazon Prime to Netflix customers in the United States and Canada.”
The launch is a major step for Netflix in the fight against piracy and online fraud.
Earlier this month, it was announced that the company was introducing a “one-stop shop” for Netflix customers to sign up for their Netflix subscription.
The move comes at a time when the industry is trying to fight off piracy, with the US Justice Department issuing new regulations last month that prohibit streaming services from charging for the use of content from copyright holders.