Google is expected to reveal more details about its advertising and product development policies this week as it launches a new website and social network dedicated to its business, following criticism of the company’s decision to allow ad blockers to be installed on its website.
The announcement comes days after Facebook launched a similar website called The Truth about Advertising (TSA).
The news comes as Google’s new “Adwords” website is expected launch on Monday, ahead of a major press conference on Wednesday that will also feature Google CEO Sundar Pichai.
“The truth about ads” is Google’s attempt to answer the growing criticism that it has adopted a marketing philosophy that encourages users to click through to sites where they can buy and download ads instead of buying and using its own product.
“Google is changing how ads are delivered to its customers,” the company said in a blog post on Monday.
“Google will continue to focus on how ads get delivered to our users, and will continue working on new advertising technologies that better deliver personalized ads.”
Google said that its “AdWords” website will be “more transparent” and allow advertisers to opt out of its advertising practices.
As part of its effort to get users to “pay for things they want, Google will also continue to allow advertisers with an opt-out option to opt in to our network of ad-blocking tools, including AdSense, that will help advertisers deliver ads that better match their brand, brand experience and targeted advertising campaigns,” the post said.
Google’s move comes as Facebook is under fire for its decision to block users from using the new AdWords website and app.
Facebook’s new ad blocker, dubbed “Blocker”, allows users to opt-in to block adverts.
Google’s new site will allow users to add “Ads Preferences” to their profile page.
The “Ad Preferences” section will allow for “customer preferences for adverts and offers on our AdWords pages, including opt-ins for some paid services, including Google Play, Bing and YouTube.”
The new “ad-blocking” feature will allow advertisers who want to remove their ads from “Adsense” (a service that uses Google’s own AdSense network) to do so by clicking “Accept” on their “Ad preferences”.
The move comes after a series of articles and articles about the company and its policy of allowing ads to be displayed on sites that it does not own.
Earlier this month, Google launched its own website called “The Truth about AdWords”.
The site has a page for the “Adtools” adblock software, which allows users “to install adblock extensions to stop ads from running on websites that Google does not control”.
“We want you to know that our AdTools service is not an advertising blocker, and it does NOT block ad-serving websites,” the “adtools” page reads.
Ads and other software from Google are “supplied to advertisers for free” and “do not violate Google’s terms of service”, the ad-tech site claims.
“We have not been charged by any advertiser for the use of our Adtools software.
Adwords is a paid service, and is not controlled by us,” it continues.
The Adtools page also states that “we do not offer an opt in for AdSense or any other ad serving site”.
In a blogpost, Google said it was “troubled” by criticism of its policy, and the company was “working to make AdWords more transparent and accessible to everyone”.
“As we have done with our AdSense service, we will soon launch a new web site and social platform that will provide users with more information about the Adtools suite of adblock and other advertising technologies,” the blog post said, before promising more details in a second post.
On Tuesday, Google is set to launch a brand new website, “The Adwords”, dedicated to the new site and new ad-block software.
In its new website announcement, Google says that it will provide more information to users on the new ” Adwords” site on Thursday.
This will include “more details about the new ‘Adtools’ suite of advertising tools and how to install ad-free software”.